SkyHouse · Creative Strategy
One reference. One script.
One finished ad.
Ryan Connolly · October 30, 2026
The bottleneck
01
02
03
04
05
Quick question for the editors
How long does one 2-minute video take you?
How I use it
1
A winner from the ad library, or a reel I like.
+
2
The script, and one line like “same feel, for SCR, two minutes.”
Out
Captioned, lip-synced, 9:16. Ready to test.
No shoot. No actors. No timeline. I grade the cut at the end.
The reference
A voiceover documentary I found on X.
5:38 long. My ask: same feel, for SCR, two minutes.
What it made
SCR Okinawa. Live on the account.
1.44 ROAS in its first 3 days. Built in under 3 hours for $36.
01
Every cut, the talking pace, the caption style.
02
Each of our shots matched to one in the reference.
03
The people, the room, the dog, the product.
04
The video model speaks each line in one locked voice.
05
Any clip that misses gets made again on its own.
06
Captions, music, sound. Out comes final.mp4.
Every clip must pass
Every word said right, checked twice.
Same voice in every clip.
Lips match the words, frame by frame.
Sounds like a real person, scored 1 to 10.
The first 26 days
56
videos and tests across 5 offers
71
minutes of finished video
$330
total AI spend, all of it
$4.65
per finished minute
Editor hours on any of them: zero.
Source: the final report on every build, Oct 5 to Oct 30, 2026. Spend counts every reroll and test clip.
The time
| The job | One-shot | AI cost | Editor hours |
|---|---|---|---|
| Hook test, 20 to 35 s | About 30 min | $1 to $7 | 0 |
| Full video, 2 to 3 min | 1 to 3 hrs | $18 to $36 | 0 |
| New hook on a live video | 3 to 30 min | Under $2 | 0 |
One-shot time is the machine working. Mine is the brief at the start and the grade at the end.
Full videos: 48 min (OsteoShield VID1, 2:07) to 2 h 50 min (SCR Okinawa, 3:08). Cheapest hook swaps: TPS Rubber Head, 3 to 4 min at $0.41.
Hook variants
$0.41
cheapest new hook
3 min
to build it
10
videos shipped
TPS Rubber Head. One build, then every new hook rides the same body. Shipped as VID828 to VID834, then VID853 to VID855.
Rubber Head · TPS
33 sales
First 2.5 days. Clicks $0.79 vs $1.24 on the control.
Okinawa · SCR
1.44 ROAS
First 3 days. The Nursing Home control ran 1.05.
VID1 · OsteoShield
13.5% CTR
Best front end on the account. First video on the offer.
Kid narrator · TPS
33-36%
Still watching at 15 s. A top-3 hold on TPS.
Reads: TPS and SCR on Oct 19, OsteoShield on Oct 22. Early days and small samples.
Doctor to camera
ProDenta, 2:27
Competitor twin
ProDenta, 0:35
Product yapper
Akka, 0:25
Also built
Oct 5 · First test
5/10
My grade. “Voices horrible, super fake.”
Oct 17 · TPS
Live
Rubber Head. 33 sales in its first 2.5 days.
What changed: the video model speaks the lines itself, and every clip gets checked before I see it.
Honest read
ProDenta client on the Baby Doctor cuts: “looked AI and sounded really bad.”
My first grade was 5 out of 10. The final voice pick is still a human call.
A twin made from a few frames had no feeling. Now it measures every cut first.
The model won’t make a clip under 4 seconds, so quick lines run slow.
Matching the original’s music on a twin still needs the editor’s file.
VID1 won on CTR, then made 4 sales on $917. The video is one piece.
Where this goes
Now
One person, a few videos a day.
Next
They pick the reference, grade the cut and polish the last 10%.
Then
Built overnight, for every offer, every week.
The video models get better every month. We swap the engine in one line. The checks stay.
Questions?
Ryan Connolly · SkyHouse